About Me

Hi, I’m Alan Bull

Digital Transformation Consultant based in London

I am currently working with several companies to drive greater value for their customers and businesses from their digital products & services.


Some of the brands I have worked with…

Premier Inn Logo
lastminute.com Logo
Comet Logo
Travelocity Logo
Apple Logo
Sony Logo
Samsung Logo
Dyson Logo


My work history…

Jun 2019 – Present

Digital Transformation Consultant (Product & Experience)

Nu ExperiencesDigital Transformation consultation, with focus on Product & UX : UK

  • Currently consulting at Nu ExperiencesDigital Transformation consultation, with focus on Product & UX working with startups and larger well known brands including Arcadia Group (Topshop, Topman, Burton, Dorothy Perkins, Miss Selfridge, Wallis & Evans), Superdry, The Royal Mint & RS Components.

Jan 2018 – Jun 2019

Head of User Experience

ZavaZava is Europe's largest digital healthcare provider. : London, UK

    Mar 2014 – Nov 2017

    Head of Experience Design

    Whitbread PlcWhitbread PLC is a multinational hotel, coffee shop and restaurant company headquartered in Dunstable, United Kingdom. Its largest division is Premier Inn, which is the largest hotel brand in the UK with over 750 hotels and over 80,000 rooms. : London, UK

    Mar 2011 – Mar 2014

    User Experience Lead

    lastminute.com : London, UK

    May 2010 – Mar 2011

    User Experience Manager

    Comet Plc : Rickmansworth, UK

    Jun 2008 – May 2010

    Senior Web Designer

    Comet Plc : Rickmansworth, UK

    Aug 2005 – Jun 2008

    Web Designer

    Comet Plc : Rickmansworth, UK

    Sep 2004 – May 2005

    Freelance Web Designer (Alongside my work with Local Origins Co.,Ltd)

    Hi-Powered : Chiang Mai, Thailand

    Dec 2002 – May 2005

    Co-Founder / Operations Director

    Local Origins Co.,Ltd : Chiang Mai, Thailand


    Here is what people say about working with me…

    Alan was a true inspiration to work with, he has not only the ability to deliver designs that exceed expectations but is able to rapidly grasp the most complex scenario and deliver a fast and effective solution exceeding expectations. Alan is also extremely personable and gives everything to any project he is involved with. I can’t recommend Alan highly enough, I have learned so much from working with him and hope to have the pleasure to do so again in the future.

    Jo Collins

    Director, lastminute.com

    I worked closely with Alan on many projects at lastminute.com and was always impressed with his user centered approach to design, which he managed to balance well with commercial requirements.

    In addition, Alan’s very visible design process was a great example of leading by example as the team was moving towards a more Agile product development approach.

    Jespe Garde

    Lead Product Designer, Marks and Spencer

    It’s rare that you come across standout talent like Alan. We worked together for two years at lastminute.com and during that time I was always awe by Alan’s ability to lead his team and get people onboard, even stakeholders who were initially on complete different pages.

    I highly recommend Alan for any position requiring bringing new ideas to the table and the leadership to make them come to life.

    Always a pleasure working with him

    Gabriel Dominguez

    UX Manager, Royal Mail

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