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About Me

Hi, I’m Alan Bull

Experience Design professional based in London

I research, design and create delightful digital and physical experiences that get results.

I am currently leading a highly talented team of Interaction Designers, Researchers and Services Designers at Whitbread Plc.



Experience Design


People Management




UI Design

*Percentages above are based on the total amount of time spent working in this area since professionally working in the industry from 2004.


Some of the brands I have worked with…

Premier Inn Logo Logo
Comet Logo
Travelocity Logo
Apple Logo
Sony Logo
Samsung Logo
Dyson Logo


My work history…

Mar 2014 – Present

Head of Experience Design

Whitbread PlcWhitbread PLC is a multinational hotel, coffee shop and restaurant company headquartered in Dunstable, United Kingdom. Its largest division is Premier Inn, which is the largest hotel brand in the UK with over 750 hotels and over 80,000 rooms. : London, UK

  • I am currently leading a highly talented team of UX Designers, Researchers and Services Designers for Premier Inn Hotels & RestaurantsPremier Inn is the UK's biggest hotel chain with over 750 hotels across the country. As well as expanding into Europe, they are also increasing their number of hotels in the Middle East and Asia and hub by Premier InnA smart, compact and centrally located hotel chain launched in 2014..

Mar 2011 – Mar 2014

User Experience Lead : London, UK

May 2010 – Mar 2011

User Experience Manager

Comet Plc : Rickmansworth, UK

Jun 2008 – May 2010

Senior Web Designer

Comet Plc : Rickmansworth, UK

Aug 2005 – Jun 2008

Web Designer

Comet Plc : Rickmansworth, UK

Sep 2004 – May 2005

Freelance Web Designer (Alongside my work with Local Origins Co.,Ltd)

Hi-Powered : Chiang Mai, Thailand

Dec 2004 – May 2005

Co-Founder / Operations Director

Local Origins Co.,Ltd : Chiang Mai, Thailand


Here is what people say about working with me…

Alan was a true inspiration to work with, he has not only the ability to deliver designs that exceed expectations but is able to rapidly grasp the most complex scenario and deliver a fast and effective solution exceeding expectations. Alan is also extremely personable and gives everything to any project he is involved with. I can’t recommend Alan highly enough, I have learned so much from working with him and hope to have the pleasure to do so again in the future.

Jo Collins


I worked closely with Alan on many projects at and was always impressed with his user centered approach to design, which he managed to balance well with commercial requirements.

In addition, Alan’s very visible design process was a great example of leading by example as the team was moving towards a more Agile product development approach.

Jespe Garde

Lead Product Designer, Marks and Spencer

It’s rare that you come across standout talent like Alan. We worked together for two years at and during that time I was always awe by Alan’s ability to lead his team and get people onboard, even stakeholders who were initially on complete different pages.

I highly recommend Alan for any position requiring bringing new ideas to the table and the leadership to make them come to life.

Always a pleasure working with him

Gabriel Dominguez

UX Manager, Royal Mail

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